By Swain Thorne
Miki Agrawal, the visionary co-founder of THINX and founder of TUSHY, has made a name for herself as a bold and innovative entrepreneur who tackles taboo subjects and challenges the status quo. With a keen eye for identifying unmet needs and a passion for creating sustainable, socially conscious solutions, Agrawal has revolutionized the feminine hygiene and bathroom industries.
Agrawal’s commitment to sustainability is evident in her latest venture, TUSHY, which offers affordable, eco-friendly bidet attachments. By promoting the use of bidets, TUSHY aims to reduce the environmental impact of toilet paper production, which contributes to the loss of millions of trees annually. The company’s success is a testament to Agrawal’s ability to identify and address pressing environmental concerns while providing practical solutions that resonate with consumers.
TUSHY’s innovative product design and Agrawal’s tireless advocacy have played a crucial role in popularizing bidets in the United States. Despite initial skepticism and cultural resistance, Agrawal has remained dedicated to educating the public about bidets’ hygienic and environmental benefits. Her efforts have helped normalize bidet use and sparked meaningful conversations about sustainability and the need for eco-friendly alternatives in our daily lives.
Agrawal’s entrepreneurial journey is marked by a willingness to question societal norms and push boundaries. With THINX, she revolutionized the feminine hygiene industry by creating period-proof underwear, providing a sustainable and empowering alternative to traditional menstrual products. The company’s social impact extends beyond its products, with a portion of its sales supporting the distribution of reusable menstrual pads to women in developing countries like Uganda, where access to feminine hygiene products is limited.
Beyond her business ventures, Agrawal is a sought-after thought leader and speaker, sharing her insights on entrepreneurship, sustainability, and social innovation. Her best-selling books, “Do Cool Sh*t” and “Disrupt-Her,” serve as inspirational guides for aspiring entrepreneurs, encouraging them to embrace their passions, challenge conventions, and create positive change in the world.
Agrawal’s success can be attributed to her ability to draw from personal experiences and transform them into impactful business ideas. From the serendipitous moment at a family reunion that sparked the idea for THINX to her own struggles with health issues caused by harsh toilet paper use that led to the creation of TUSHY, Agrawal has a knack for turning challenges into opportunities for innovation.
As a vocal advocate for women’s empowerment and social entrepreneurship, Agrawal leads by example. She fosters a community of like-minded, purpose-driven individuals who share her vision for a more sustainable and equitable world. Through her work with THINX and TUSHY and her ongoing advocacy, Agrawal continues to inspire and empower others to think creatively, take risks, and use business as a force for good.
Entrepreneurs like Miki Agrawal offer hope and tangible solutions in a world grappling with environmental crises and social inequities. By challenging the status quo, embracing innovation, and prioritizing sustainability and social impact, Agrawal is transforming industries and shaping a better future for future generations. As she continues to disrupt and inspire, Miki Agrawal stands as a powerful example of the positive change that can be achieved when passion, purpose, and entrepreneurship converge.
