Business

Keter Accelerates Sustainability Efforts Through Expanded Use of UBQ’s Bio-Based Plastics

Keter, the world’s largest producer of resin consumer goods, is strengthening its sustainability initiatives and emissions reduction targets through an expanded collaboration with cleantech firm UBQ Materials. Under the partnership, Keter will integrate higher volumes of UBQ’s bio-based and carbon-reduced plastic alternative UBQTM across additional product lines.

Specifically, Keter is launching a new line of home and outdoor products dubbed “Made with UBQ, ” comprising 5-10 percent UBQ material and 55 percent post-consumer recycled content overall. This unique composition allows Keter to drive toward ambitious environmental goals, including quantifiable carbon emission removal. UBQ’s upcoming production plant in the Netherlands that comes online by end of year will enable localized circular resource flows, converting European waste into the sustainable UBQ material used for regional manufacturing g.

The eater’s Chief Sustainability Officer, Iftach Sachar, said the partnership with UBQ moves Keter beyond mere recycled content usage to substantially more impactful sustainability performance,e. The company’s booth at the UN’s COP28 climate conference will highlight the environmental achievements unlocked by UBQ.

UBQ Co-CEO Albert Douer likewise emphasized UBQ’s focus on measurable carbon reductions rather than recyclability alone. The collaboration exhibits real-world climate solutions stemming from partnerships. After years of joint work, the two firms now set higher benchmarks for removing and avoiding carbon emissions.

Evidence of early progress was shared in Keter’s 2022 Sustainability Report. By further scaling UBQ adoption into production systems, Keter can accelerate its emission mitigation efforts related to Scope 3 in its value chain. This will bolster Keter’s positive global environmental footprint as one of the largest resin goods producers.

Moreover, UBQ’s newest European plant coming online facilitates localized circular economy loops rather than long-distance shipping of secondary materials. Regional organic waste inputs can be processed into sustainable UBQ material and directly used by Keter’s nearby manufacturing centers.

The strengthened alliance between an innovative startup and a corporates leader drew global attention at the recent UN climate change conference. UBQ’s Tato Bigio and Keter’s Edward Johnson publicly discussed the corporate model enabling large enterprises to hit net zero goals. UBQ catalyzes corporates’ transitions toward sustainable business models and greener product portfolios by providing a scalable materials solution.

In summary, Keter solidifies its place on the cutting edge of environmentally conscious companies through a newly expanded use of UBQ’s revolutionary plastics alternative. This deepens a multi-year partnership between the two firms grounded in removing and avoiding carbon emissions. A localized circular economy approach converts European waste streams into the bio-based UBQ material used directly in Keter’s regional facilities.

A new “Made with UBQ” line of consumer products is hitting the market. Combined with recycled solid content, UBQ inclusion lets Keter make sizable strides toward Scope 3 climate mitigation and overall emission reduction targets. UBQ Materials provides the patented technological innovation, while Keter lends its global production scale and distribution footprint to drive meaningful real-world sustainability impact.

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