If you don’t know who tradies are, let me explain: Tradies are professionals who utilize their hands and expertise to complete tasks. They are plumbers, electricians, landscapers, and anyone else who works in a hands-on environment. This group also includes concreters and construction workers. They are the workers that deliver and formulate the basic systems from home to work.
To attract additional business, tradies have long relied on word of mouth. This means that when they’ve completed their work for you, they’ll ask you to refer them to someone who might benefit from their services. However, as the population grows and more people turn to digital solutions, tradies will need to go online to expand their businesses.
Continue reading to learn how you as a tradie can accomplish this.
Open A business website
First and foremost, creating a website for your company is essential to being successful online. Websites for tradies are unique. They make it simple for a client to understand your company and how you operate. You can list the services you provide, how you manage your projects, and even include a blog to demonstrate your expertise and teach them a thing or two about the industry.
Inspect the design and layout to ensure that they are simple to understand and follow. In order to get the best work done, it is recommended that you use professionals.
Participate in social media
Even though you may be hands-on most of the time, you must maintain an online presence on social media. Depending on the platform you are using, there could be various reasons for this.
YouTube can be extremely useful in the creation of lengthy videos showcasing the progress of a project from beginning to end. Instagram may be an excellent platform for showcasing bits of projects as well as a few unique methods and tips you utilize in your line of work. You can use Twitter to share some quick tips and lessons you’ve learned on the job with your followers. Twitter is also a fantastic platform for sharing short videos and links to your work. It would be best if you created your professional profile on LinkedIn, as well as mentioned the services you provide.
Make sure that you encourage people who are following you to interact with your content on all of these platforms. Forms, questions, and polls can all be used to keep them coming back for more information. And, on your part, make sure to offer them pure gold each and every time. Make use of high-quality photos, videos, and messages that add value to the conversation.
Utilize necessary tools meant to help you
Luckily, there are so many digital marketing tools that help you track your progress. And right at the center of it all, you have SEO marketing tools. Some help you with searches online that show the keywords you need to use. Some suggest what campaigns you need to run, so on and so forth. If you have the opportunity to use all or any of them, please go for it. Get a company such as SEO Sunshine Coast to help you. Such tools are fundamental in making your growth quantifiable.
Will these work for a tradie?
If you do it right, offering quality and remaining consistent with providing content, you will experience an influx of clients coming your way seeking your services.