Technology

Pump Up The Personality With Linkedin Profile Optimisation

Let’s cut the cute and fess up to the fact that LinkedIn profiles can often feel as exciting as a lukewarm cup of instant office coffee. That’s why I’m here today. With a dash of creativity, a sprinkle of humour, and a solid dose of LinkedIn profile optimisation, you can take your LinkedIn presence from drab to fab.

Here’s your step-by-step guide to injecting personality into your LinkedIn profile, helping you stand out in the sea of professional sameness.

Step One: Smile Pretty

Your profile picture is your first impression, so you best make it count. The stiff, passport-style photos aren’t doing you as much justice as you think, so opt for something professional yet approachable. Smile like you’re at a networking event (without the tiny sandwiches). Wear something that reflects your professional style, and make sure your background is clean and not too busy.

Step Two: Heavy On The Headline

Your headline is prime real estate, your chance to tell people what you’re all about in a few words. Think beyond “Marketing Manager” and try something like “Marketing Maven | Storyteller | Coffee Enthusiast.” Make it catchy, make it clear, and make it you.

Pro tip: Use keywords relevant to your industry, but don’t be afraid to add a personal touch. After all, you are not your job title.

Step Three: Sass Your Summary

This is where you can really pump up the personality. Start with a strong opening line that grabs attention. Tell your professional story in a way that’s engaging and reflective of your unique voice. Highlight your achievements, skills, and passions, but keep it conversational.

For example:

Hi, I’m Jane! A marketing wizard by day, aspiring novelist by night, and on the perpetual hunt for the perfect cup of coffee. With over 10 years of experience turning ideas into successful campaigns, I bring creativity, strategy, and a dash of humour to everything I do.

Step Four: Make Your Experience An Experience

Listing your work experience doesn’t have to be a dry recitation of job duties. Bring your achievements and outcomes into the limelight, rather than responsibilities. Use bullet points for clarity, and add some personality where appropriate. Did you lead a project that won an award? Mention it! Did you streamline a process that saved your company time and money? Highlight it!

Step Five: We Know You Got Skillz

Choose skills that truly represent your strengths and get endorsements from colleagues who can vouch for you. And if you have some quirky skills relevant to your job (like “Excel wizardry” or “Public speaking guru”), don’t hesitate to include them.

Pro tip: boost others up for their skills, they’ll often return the favour.

Step Six: Recommendations Rock

Nothing adds credibility like recommendations, so request them wherever possible – colleagues, clients and mentors. Pretty much anybody that can provide personal examples of your awesomeness. Don’t be scared to guide them on what aspects of your work you’d like them to highlight.

By following these steps, you’ll transform your LinkedIn profile from a bland resume into a vibrant showcase of your professional personality. If anything, we hope to help you see that telling the world about yourself with pride can actually become pretty fun. So, go ahead, pump up the personality with LinkedIn profile optimisation, and watch as your presence attracts more connections, opportunities, and maybe even a few smiles.

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